Black swan is a metaphor for something that could not exist. Nassim Nicholas Talib, in his book "The Black Swan" shares that at one time, the Western world though that all swans were white. Therefore, something that does not exist was referred to as a black swan. Imagine their surprise when they found that black swans were native to parts of Australia.
Why choose Black Swan as a name for a business? Because we want to go beyond your expectations. We want to be a business that truly listens to our clients and give them more than they expect. When so many business attempt to find ways to cut costs and give you as little as possible, we want to be the black swan...giving you first-class service and products that go beyond your expectations.
- Pamela L Velez
Saturday, September 13, 2008
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